(+34) 690 784 626

(+54) 911 3050 0211

© 2026 Story Studio. All rights reserved.

(+34) 690 784 626

(+54) 911 3050 0211

© 2026 Story Studio. All rights reserved.

Codere Classic Regio.

Codere Classic Regio.

Design ceases to be a deliverable and becomes a system.

Design ceases to be a deliverable and becomes a system.

Introduction

Codere came to us through Motionme with the need to produce broadcast-quality animated videos —for television and digital channels— for every match of the week, every week, and at high speed. Although the starting point was a specific match (Rayados vs. Tigres), the real need went beyond a single event: it required a scalable graphic ecosystem capable of adapting to different teams, leagues, sports, and formats without losing visual consistency or requiring weeks of manual work.

Year

2025

Stakeholders

CODERE Client

Services

Brand systems, AI asset generation, Automation in Motionme

Deliverables

Scalable graphic system for TV and digital

Introduction

Codere came to us through Motionme with the need to produce broadcast-quality animated videos —for television and digital channels— for every match of the week, every week, and at high speed. Although the starting point was a specific match (Rayados vs. Tigres), the real need went beyond a single event: it required a scalable graphic ecosystem capable of adapting to different teams, leagues, sports, and formats without losing visual consistency or requiring weeks of manual work.

Year

2025

Stakeholders

CODERE Client

Services

Brand systems, AI asset generation, Automation in Motionme

Deliverables

Scalable graphic system for TV and digital

The system and exploration

The system and exploration

Reengineering the brief
Instead of presenting the traditional "safe vs. bold" options, we developed 4 independent visual systems structured around the modular "versus" concept: hyper-realistic AI players, a robotic universe, an adaptable jersey-based system, and a geometric typographic framework.

Dynamic Human Assets
The client selected hyper-realistic player art direction using artificial intelligence. This gave the brand an immediate, human presence without relying on licensed stock photography or scheduling photoshoots with specific athletes.

Automation without losing art direction
We code the rules of design within Motionme. Elements such as kit colors, badges, rivals, and texts are updated dynamically, allowing each match to have its own version instantly without rebuilding the composition from scratch.

Key results and deliverables

Key results and deliverables

An integrated workflow between Story Studio (art direction) and Motionme (technology), where design gains automation and the platform respects aesthetic quality.

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© 2026 Story Studio®

Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.

Do you have a project in mind?

By submitting this form, you accept our Terms and Privacy Policy

Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.

Do you have a project in mind?

By submitting this form, you accept our Terms and Privacy Policy

© 2026 Story Studio®

Let's talk about your next project.

Tell us what you need: an all-in-one campaign, scale animation, or a partner for your agency.

Response within 24 hours

We move at your pace. If you are evaluating partners for a bid or campaign, we will respond without delay.

No middleman

You speak directly with the studio management from the very first minute, with no layers of account executives in between.