

Reengineering the brief
Instead of presenting the traditional "safe vs. bold" options, we developed 4 independent visual systems structured around the modular "versus" concept: hyper-realistic AI players, a robotic universe, an adaptable jersey-based system, and a geometric typographic framework.
Dynamic Human Assets
The client selected hyper-realistic player art direction using artificial intelligence. This gave the brand an immediate, human presence without relying on licensed stock photography or scheduling photoshoots with specific athletes.
Automation without losing art direction
We code the rules of design within Motionme. Elements such as kit colors, badges, rivals, and texts are updated dynamically, allowing each match to have its own version instantly without rebuilding the composition from scratch.

An integrated workflow between Story Studio (art direction) and Motionme (technology), where design gains automation and the platform respects aesthetic quality.
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